What is Google Tag Manager

 

Google Tag Manager

Google Tag Manager also known as GTM is a free tool provided by Google for tracking code snippets in your website without the help of developers.





In this guide, you will get an overview of the basics of Google Tag Manager and its Installation.

Setting up GTM

Here's a step-by-step guide to set Google Tag Manager on your website:

    1. Login to  Google Tag Manager 

    2. Create an account 

    3. Add the container code to the webpage by following the instruction provided by them

    4. Create the tag

    5. Enable the preview mode

    6. Publish

Working of GTM

There are 3 main parts of Google Tag Manager:

 Tags


 Snippets of code or tracking pixels from third-party tools that collect data from a website or app
   eg: Google Analytics tracking code

  Triggers


This tells GTM when or how to fire a tag 
eg: Pageviews, scroll depth, Form submission, etc.

 Variables


 Additional conditions that define when triggers should tell tags to fire

To learn more about Google Tag manager components, follow the link mentioned



 

 

 

 

 

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