Important Meta Tags in SEO

 

Meta Tags in SEO

Meta Tags are HTML tags describing the site to the search engine and thus improve your site Search Relevancy. 

 

 


This guide can give you a more clear description of some important Meta Tags and their functions.

1. Meta title 

The title tag specifies the title of a webpage that shows on the search engine result page. The title tag is unique for every page. The optimal length of the Meta title is 55-60 characters.

2. Meta Description

A short description of the content of the page is displayed on the search engine result page below the Title Tag. The optimal length of the Meta description is 160 characters. 

3. Alternative Tag(Alt) Tag

   The alt tag is used to mention search engines about what the image is about.

4. Canonical Tag

Canonical Tag shows the most relevant page on the website to prevent indexing other duplicate pages.

5. Robots tag

Robots tag provides instructions to web crawlers to whether index a webpage or not index.
Here are some instructions used in the Robots tag
    •  FOLLOW - The search engine will follow all links on a webpage.
    • NOFOLLOW - The search engine will not Follow that particular webpage and its links.
    • INDEX - Search engine Index the webpage.
    •  NOINDEX - The search engine does not index that particular webpage.            

        

    

 

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