My Blogs

 Link Building in SEO  Link building is the process of getting hyperlinks from other websites to your website. Each link to your website is considered as a "vote". The more votes you gain to your website, the more chance for Google to trust your site, and thus you can rank top on the search result page.  This guide helps you to deeper understand Link Building and its strategies . In link building, the most important part is to get quality links from a trustworthy site that are relevant to your product and services and also high authority. Link Building strategies Here are some common strategies for link building -  1. Broken Link Building Find a website with broken links and inform them about your findings and tell them that your resource is a good replacement.  2.  Link reclamation Search for your website or brand mentions online and check if your link is included in it. If not ask for a link. 3.  Guest Blogging Provide content to other websites and thereby generate links b

 Factors to rank top on Google Every business owners have a dream to bring their business website to rank #1 in Google Search . Even though it's a slow process if we consider a few factors we can make that process easier. In this guide, we'll discuss a few key factors to rank your website on top of the Google Search Result page. 1. Build a secure website and accessible website          Your website should be switched to https from http to ensure security. Include Robot.txt file to indicate search engine what to crawl and what not to crawl. Your secure pages should be kept hidden from Google bots crawling. Also, Sitemap both XML & HTML so that it's easily accessible to the users. 2. Page speed       User's will hate a slow-loading site for sure. Thus, we should take care of  Page loading speed by restricting page load time to less than 4 seconds. Any site load issues can be identified with the help of the Google Search Console tool. 3. Mobile Friendly      A large po

 Schema Markup Schema markup also known as structured data helps search engines to better understand your webpage. This guide takes you deeper into types of schemas and their uses Types of Schema Markup 1 . Breadcrumbs          Breadcrumbs schema shows the full URL of  a webpage position in site hierarchy on the search engine result page 2. Article           Article schema helps your blog post and articles to appear in the top stories or top stories carousels  and thus enhances your site's appearance  in SERP. 3. Job post schema          Job post schema is added to your Job page to ensure the right candidate finds you in search results or third party job sites 4. Review schema            Review schema usually indicates an average of the combined rating scores from many reviewers.  5.   Local Business schema           With Local Business schema, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. 6. Product

 Google Search Result Google Search Result, also known as SERP is the page that appears after you search for a specific keyword in the search box. In this guide, let's see more about different types of google search results and their features. Types of Google Search Results 1. Google Ads   Google Ads appears at the top of SERP, highlighting an "Ad" label on the top left side. 2. Google My Business/ Local listing   In this result, you can see usually 2 or 3 individual results. Local listing is the fast way to gain organic traffic to our business. 3. Featured snippet listing          The featured snippet displays a list of results which can be text, videos, List, Table. Text Featured snippet               A text result that provides an answer to the user's question Video Featured snippet               Video Featured snippets are videos that appear as a result of your question List Featured snippet               List Featured list displays a list of steps for your quest

  Meta Tags in SEO Meta Tags are HTML tags describing the site to the search engine and thus improve your site Search Relevancy.      This guide can give you a more clear description of some important Meta Tags and their functions. 1. Meta title  The title tag specifies the title of a webpage that shows on the search engine result page. The title tag is unique for every page. The optimal length of the Meta title is 55-60 characters . 2. Meta Description A short description of the content of the page is displayed on the search engine result page below the Title Tag. The optimal length of the Meta description is 160 characters.  3. Alternative Tag(Alt) Tag    The alt tag is used to mention search engines about what the image is about. 4. Canonical Tag Canonical Tag shows the most relevant page on the website to prevent indexing other duplicate pages. 5. Robots tag Robots tag provides instructions to web crawlers to whether index a webpage or not index. Here are some instr

  Google Tag Manager Google Tag Manager  also known as  GTM  is a free tool provided by Google for tracking code snippets in your website without the help of developers. In this guide, you will get an overview of the basics of Google Tag Manager and its Installation. Setting up GTM Here's a step-by-step guide to set Google Tag Manager on your website:     1. Login to  Google Tag Manager      2. Create an account      3. Add the container code to the webpage by following the instruction provided by them     4. Create the tag     5. Enable the preview mode     6. Publish Working of GTM There are 3 main parts of Google Tag Manager:   Tags  Snippets of code or tracking pixels from third-party tools that collect data from a website or app    eg: Google Analytics tracking code   Triggers This tells GTM when or how to fire a tag  eg: Pageviews, scroll depth, Form submission, etc.  Variables  Additional conditions that define when triggers should tell tags to fir